{"id":635,"date":"2024-08-15T14:09:04","date_gmt":"2024-08-15T14:09:04","guid":{"rendered":"https:\/\/bespokeanalytics.co.uk\/?page_id=635"},"modified":"2025-04-25T13:31:18","modified_gmt":"2025-04-25T13:31:18","slug":"privacy-masking","status":"publish","type":"page","link":"https:\/\/bespokeanalytics.co.uk\/index.php\/privacy-masking\/","title":{"rendered":"Privacy masking"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"635\" class=\"elementor elementor-635\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db25aed e-flex e-con-boxed e-con e-parent\" data-id=\"db25aed\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed98a40 elementor-widget elementor-widget-heading\" data-id=\"ed98a40\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Privacy Mask<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b6ce6fa e-flex e-con-boxed e-con e-parent\" data-id=\"b6ce6fa\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b1040e6 elementor-widget elementor-widget-text-editor\" data-id=\"b1040e6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"color: #000000; font-size: 30px;\"><b>What is it?<\/b><\/span><\/p>\n<p><span style=\"color: #000000; font-size: 20px;\">The privacy masking process works like encryption, giving you peace of mind when releasing data. It lets businesses extract insight from data that is normally considered too sensitive to release, even with an NDA.<\/span><\/p>\n<p><span style=\"color: #000000; font-size: 20px;\">We are happy to work under NDAs, but proud to go further and offer privacy-by-design. This lets you send important information with confidence, knowing that no sensitive data will ever be released to a third party.<\/span><\/p>\n<p><span style=\"color: #000000; font-size: 30px;\"><b>How does it work?<\/b><\/span><\/p>\n<p><span style=\"color: #000000; font-size: 20px;\">&nbsp; &nbsp; 1. Mask the data using a free tool that can be downloaded <a href=\"https:\/\/bespokeanalytics.co.uk\/wp-content\/uploads\/2024\/10\/Privacy-Mask-Tool.xlsx\"><b>here<\/b><\/a>. The output is shown below.<\/span><\/p>\n<p><span style=\"color: #000000; font-size: 20px;\">&nbsp; &nbsp; 2. Send the masked data for analysis using one of the <a href=\"https:\/\/bespokeanalytics.co.uk\/index.php\/products\/\"><b>products<\/b><\/a>. You&#8217;ll then receive the analysis report.<\/span><\/p>\n<p><span style=\"color: #000000; font-size: 20px;\">&nbsp; &nbsp; 3. Load the original data onto the right tab within the file. This acts like a key, un-masking the results.<\/span><\/p>\n<p><span style=\"color: #000000; font-size: 30px;\"><b>What does it look like?<\/b><\/span><\/p>\n<p><span style=\"color: #000000; font-size: 20px;\">The following section demonstrates the tool in action. The underlying pattern has been preserved, but no valuable information can be extracted by even the most tenacious analyst, thanks to the masking process.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-66638d8 e-grid e-con-boxed e-con e-parent\" data-id=\"66638d8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a0b4e3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6a0b4e3\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon 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100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8e919d1 e-flex e-con-boxed e-con e-parent\" data-id=\"8e919d1\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72a9f91 elementor-widget elementor-widget-image\" data-id=\"72a9f91\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1058\" height=\"293\" src=\"https:\/\/bespokeanalytics.co.uk\/wp-content\/uploads\/2024\/08\/Privacy-raw-2.png\" class=\"attachment-full size-full wp-image-1796\" alt=\"\" srcset=\"https:\/\/bespokeanalytics.co.uk\/wp-content\/uploads\/2024\/08\/Privacy-raw-2.png 1058w, https:\/\/bespokeanalytics.co.uk\/wp-content\/uploads\/2024\/08\/Privacy-raw-2-300x83.png 300w, https:\/\/bespokeanalytics.co.uk\/wp-content\/uploads\/2024\/08\/Privacy-raw-2-1024x284.png 1024w, https:\/\/bespokeanalytics.co.uk\/wp-content\/uploads\/2024\/08\/Privacy-raw-2-768x213.png 768w\" sizes=\"100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c398647 e-flex e-con-boxed e-con e-parent\" data-id=\"c398647\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c6bb3c9 elementor-widget elementor-widget-text-editor\" data-id=\"c6bb3c9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"color: #000000; font-size: 20px;\">The raw dataset is shown above. Row items, column headers and individual cell values are all visible.<\/span><\/p><p style=\"text-align: center;\"><span style=\"color: #000000; font-size: 20px;\">Below is the masked dataset. Row items and column headers have been replaced by generic labels. Individual cell values have been adjusted, to preserve the original pattern while obscuring sensitive data.<\/span><\/p><p style=\"text-align: center;\"><span style=\"color: #000000; font-size: 20px;\">Columns 1, 7 and 8 demonstrate how the relative values have been preserved during the masking process.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d8021a e-flex e-con-boxed e-con e-parent\" data-id=\"5d8021a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54261c3 elementor-widget elementor-widget-image\" data-id=\"54261c3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"739\" height=\"271\" src=\"https:\/\/bespokeanalytics.co.uk\/wp-content\/uploads\/2024\/08\/Privacy-masked.png\" class=\"attachment-full size-full wp-image-1797\" alt=\"\" srcset=\"https:\/\/bespokeanalytics.co.uk\/wp-content\/uploads\/2024\/08\/Privacy-masked.png 739w, https:\/\/bespokeanalytics.co.uk\/wp-content\/uploads\/2024\/08\/Privacy-masked-300x110.png 300w\" sizes=\"100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-afd1c9f e-grid e-con-boxed e-con e-parent\" data-id=\"afd1c9f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dc4741d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"dc4741d\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e62bd88 e-flex e-con-boxed e-con e-parent\" data-id=\"e62bd88\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cd04035 elementor-widget elementor-widget-text-editor\" data-id=\"cd04035\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"text-align: center; color: #000000; font-size: 22.4px;\">What could we do for you? Get in touch at\u00a0<\/span><a style=\"background-color: #ffffff; color: #000000; text-align: center; font-size: 22.4px;\" href=\"mailto:info@bespokeanalytics.co.uk\"><span style=\"font-weight: bold;\">info@bespokeanalytics.co.uk<\/span><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Privacy Mask What is it? The privacy masking process works like encryption, giving you peace of mind when releasing data. It lets businesses extract insight from data that is normally considered too sensitive to release, even with an NDA. We are happy to work under NDAs, but proud to go further and offer privacy-by-design. This &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/bespokeanalytics.co.uk\/index.php\/privacy-masking\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Privacy masking&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-635","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Privacy masking -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bespokeanalytics.co.uk\/index.php\/privacy-masking\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Privacy masking -\" \/>\n<meta property=\"og:description\" content=\"Privacy Mask What is it? The privacy masking process works like encryption, giving you peace of mind when releasing data. It lets businesses extract insight from data that is normally considered too sensitive to release, even with an NDA. We are happy to work under NDAs, but proud to go further and offer privacy-by-design. 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The privacy masking process works like encryption, giving you peace of mind when releasing data. It lets businesses extract insight from data that is normally considered too sensitive to release, even with an NDA. We are happy to work under NDAs, but proud to go further and offer privacy-by-design. 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